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AL YASRA OPENS NEW OFFICE & WAREHOUSE IN DUBAI...

Alyasra's participation in 5th edition of MENOPE’08 paved way to expand our operations in UAE region. Alyasra’s premier range of organic products is made available in all leading outlets in UAE with the latest state of art technology warehousing facility in Dubai Flower Centre. We are having wide plans of expansion to focus this region as our Regional Head Quarters for Food products division. We also feel the social and industrial responsibility of being big operator in the region. Hence we are joining hands with MENOPE organizers in promoting the industry and promote the region as hub for Organic products and encourage consumers to be health conscious by consuming Organic products.

Alyasra Food Co. is part of a group of family-owned companies. It is the largest temperature-controlled Food Distributor in Kuwait & Iraq. AFC has been established since 1988. It has a market share of 79% in Kuait. It also commenced business in Iraq a few years back and has penetrated the market through both direct & indirect distribution.

Alyasra's key success factors are Sincerity; Availability of Range, Product visibility, Promotional Activity, Efficiency, Financial Capability, Information, Human Development & Focused Strategic Management. AFC is also aggressively expanding on a regional level through acquisition & new-built trend of leadership such as the launch of organics.

AFC's organic food is the region’s first truly organic foods company. All our products are 100% certified organic sourced for the best farms across Europe & the Arabian Peninsula. We provide a range that completes & adds to the already extensive range of our partners.

Organic food provides lots of antioxidants and can help our bodies to fight the harmful effects of modern living. Antioxidants help us to feel and look better by dealing with excess free radicals.

We are dedicated to provide & deliver only the best organic products to our customers, whether these are our own labels or whether they are our partner brands. AFC's organic food is an experience that engages with the customer at every point. The products & product displays, the merchandising, planograms & the dedicated nutritionist team are all designed to help the customer understand the real benefits of organics.

Our experience in organics is extensive with operational staff that brings over ten years cumulative experience in Europe & the US to the region. By doing so, AFC ensures that all aspects of lifestyle & health benefits are controlled, communicated & extended to our customers. We want our customers to love the taste & understand the health benefits of our food.

Khalid Hajjar, Regional Manager-MENA, Organics Division, Al Yasra Food Co. Dubai

Organic sales have increased significantly...

'Organic sales continue to increase because consumers are buying more organic products for home consumption rather than spending on more expensive items such as cars and TVs.' Andre Leu Chair of the Organic Federation Australia, the sector peak body stated.

'Market information from Australia, USA and Europe is showing a considerable increase in the sales of the types of organic products used to prepare meals, such as fruits, vegetables, dairy products, grains, bread and meat.' Andre said OFA Director and Convenor of the Organic Traders' and Consumers' Network, Catriona Macmillan stated, 'Our members are telling us that sales have increased significantly. While there is some evidence of a slowing in sales of some of the more expensive packaged organic products, this is more than compensated by the increase in all the other lines.'

The global recession had no impact on the world's largest organic

Source: Organic federation of Australia

Organic and low-calorie foods in particular will experience a surge in popularity...

Foods that are perceived to bring added health benefits are forecast to be among the fastest growing market trends over the next decade, according to a new report from the NPD Group.

The report, A Look into the Future of Eating, suggests that organic and low-calorie foods in particular will experience a surge in popularity as the baby boomer generation gets older.

The report's author and director of product development at NPD Ann Hanson said: "As the population ages, levels of concern regarding food and nutrition are expected to rise. For this reason, 'better for you' food options are forecasted to grow strongly over the next ten years." But even more than low-calorie and diet options, it is the organic sector which is predicted to experience to strongest growth – 41 percent over the next decade, compared to 18 percent for light/lite/diet/low-calorie labels.

Top Food Trends Eating Behaviors Expected to Grow More Important During the Next Decade
Organic	41%
Restaurant meals eaten in-home	20%
Light/lite/diet/low calorie labels	18%
Salty/savory snack foods	16%
Easy meals, e.g. fruit, snacks as meals, yogurt, bars, etc.	16%
Appetizers eaten as in-home main meals	16%
Leftovers as end dish foods	15%
Fresh as end dish foods	14%

Source: The NPD Group, A Look into The Future of Eating, National Eating Trends®